Winter 2020
In This Issue
Downloads
Thought Leadership
A Growing Global Reach
Haslam welcomed 18 new faculty members in September 2019. Coming from China, Germany, South Korea and Turkey and from all quarters of the United States, these new faculty members demonstrate Haslam’s growing global reach and bring decades of experience in industry and in the classroom.
Research
Using Social Media to Combat Bad ExperiencesInformational Social Media Posts Can Improve Consumer Sentiment
With an estimated 40 percent of consumers following their favorite brands on social media, marketers now have ongoing opportunities to engage with and influence their audiences. The types of posts shared by those marketers can impact how brands weather trials and storms. Read article
Sources of Funds
Providing the best student focused, academic support to our students starts with maintaining a great faculty. This past year, with the support of our donors and campus leadership, we embarked on a 5 year plan to add 25 net new tenure line faculty. Graduate and Executive Education continues to make positive impacts on our community and launched our first new fully online programs to add to the portfolio of graduate degrees already offered. The revenues continue to grow and be reinvested into the infrastructure and support of our student experience. Private philanthropy remains an important funding source allowing the college to implement new programming, expand current offerings, and support our students in their time here at the Haslam College of Business. Increasing private philanthropy, launching successful new programs that attract additional students, and controlling our costs are always important, and particularly so as we strive to slow the increase in tuition levels given the economic realities facing our students and their families.