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Annika Abell

Annika Abell

Office Location: Room - 324, Stokely Management Center

Annika Abell is an assistant professor of marketing and a behavioral researcher with interests in digital marketing and sensory marketing. Prior to becoming a professor, she co-owned a digital marketing agency in Germany specializing in social media and advertising. She also has more than ten years of work experience as a graphic designer and media buyer. Abell received two grants from the Association of Consumer Research (TCR group) for her research related to economically underprivileged consumer groups.

Awards & Honors



    2019 University of South Florida in Tampa, Ph.D., Marketing

    2014 Valdosta State University, M.B.A., Marketing

    2008 Stuttgart Media School, B.A., Advertising & Communication


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