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Annika Abell

Annika Abell

Associate Professor, James A & Natalie Haslam Faculty Fellow

Email akabell@utk.edu

Download Resume/CV

Location Room - 324, Stokely Management Center

Department:

Marketing

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Biography

Annika Abell is an associate professor in the Department of Marketing at the University of Tennessee, Knoxville, Haslam College of Business. She is also a behavioral researcher with interests in digital marketing, online aesthetics and healthful consumption. Her research on these topics has been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology and Journal of the Academy of Marketing Science, among others. Abell serves as an associate editor for the Journal of Interactive Marketing and the Journal of Retailing. Prior to entering higher education, she co-owned a digital marketing agency in Germany specializing in social media and advertising.

Expertise:

Consumer Behavior and Decision Making, Marketing Research

Education:

2019 University of South Florida in Tampa, Ph.D., Marketing

2014 Valdosta State University, M.B.A., Marketing

2008 Stuttgart Media School, B.A., Advertising & Communication

Research Focus

Digital Marketing, Sensory Marketing, Healthful Consumption

Awards/Honors
  • Allen H. Keally Excellence in Teaching Award, Haslam College of Business Awards in 2023.
  • Emerging Scholar Award, AMA Retail and Pricing SIG in 2022.
  • Jane K. Fenyo Best Student Paper Award at AMS Annual Conference, Orlando 2016.
  • Co-Investigator, Grants from the Association for Consumer Research (ACR) for Transformative Consumer Research (2015 & 2016).
Media & Press Releases