Annika Abell is an assistant professor of marketing and a behavioral researcher with interests in digital marketing and sensory marketing. Prior to becoming a professor, she co-owned a digital marketing agency in Germany specializing in social media and advertising. She also has more than ten years of work experience as a graphic designer and media buyer. Abell received two grants from the Association of Consumer Research (TCR group) for her research related to economically underprivileged consumer groups.