Michel Ballings

Michel Ballings

Department: Business Analytics & Statistics

Center: Business Analytics Forum

Title: James and Joanne Ford Faculty Research Fellow and Associate Professor

Deep Learning, Machine Learning, Marketing Science, Reinforcement Learning

2014 Ghent University, Belgium, Ph.D., Applied Economics

2008 VLEKHO Business School Brussels, Belgium, Master's, Business Economics

2006 Leuven University College, Belgium, B.S., Business Administration

Michel Ballings is an assistant professor and the James and Joanne Ford Faculty Research Fellow at the Department of Business Analytics and Statistics in the University of Tennessee, Knoxville’s Haslam College of Business. He is president of the INFORMS Social Media Analytics Section and a research scientist at Amazon through the Amazon Visiting Academics program. Ballings holds a bachelor’s degree in business administration from Leuven University College, a master’s degree in business economics from VLEKHO Business School Brussels, and a doctorate in applied economic sciences from Ghent University. He has published articles in peer-reviewed journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and Decision Sciences. His research focuses on improving long-term financial business outcomes through the development of end-to-end machine learning systems for large-scale data. Ballings teaches data engineering, deep learning and deep reinforcement learning. He has been awarded multiple excellence in teaching and commitment awards and has a successful track record raising research funds from industry.