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How Do Activists Choose Companies to Target for Social Campaigns?

David Gras and his co-researchers examined how social activists determine which firms are most likely to respond to their demands.

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Too Much of a Good Thing Is Actually a Bad Thing

A recent study from Haslam marketing faculty finds a surprising link between overconfidence and sales performance.

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UT Researchers Partner With Dave’s Killer Bread to Improve Attitudes Toward Ex-Offenders

Their study inspired the company to launch a marketing campaign that helps people with criminal backgrounds find jobs.

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