Dr. Michel Ballings joined the Department of Business Analytics and Statistics in 2014 after earning his Ph.D. in Applied Economics from Ghent University (Belgium). He holds a master’s degree in Business Economics from VLEKHO Business School in Brussels and a bachelor’s degree in Business Administration from University College Leuven.
He teaches Marketing Analytics focusing on predictive analytics for analytical Customer Relationship Management (aCRM), including customer acquisition, customer retention, and customer development. His class gears up statistics, programming and functional marketing knowledge aimed at equipping graduates to distill data into valuable insights.
His current research interests are concentrated in Social Media Analytics (SMA), a multi-disciplinary, data-intensive, and collaborative research area that lies at the intersection of computing, social media management, and machine learning.
Dr. Ballings has worked with organizations such as Anheuser Bush InBev, Carglass, Vodafone, Friesland Campina, USG People, Concentra, Essent, and Club Brugge. He has research articles published in refereed journals and conference proceedings, such as Expert Systems With Applications, IEEE International Conference on Data Mining Workshops, Studies in Classification – Data Analysis and Knowledge Organization, and Management Intelligent Systems.
Presentation Title: Social Media and Customer Analytics
Description: Recent advances in social media marketing and customer relationship management