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Annika Abell

Annika Abell

Assistant Professor, James A & Natalie Haslam Faculty Fellow

Email akabell@utk.edu

Download Resume/CV

Location Room - 324, Stokely Management Center

Department:

Marketing

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Biography

Annika Abell is an assistant professor of marketing and a behavioral researcher with interests in digital marketing and sensory marketing. She is also James A & Natalie Haslam Faculty Fellow. Prior to becoming a professor, she co-owned a digital marketing agency in Germany specializing in social media and advertising. She also has more than ten years of work experience as a graphic designer and media buyer. Abell received two grants from the Association of Consumer Research (TCR group) for her research related to economically underprivileged consumer groups.

Expertise:

Consumer Behavior and Decision Making, Marketing Research

Education:

2019 University of South Florida in Tampa, Ph.D., Marketing

2014 Valdosta State University, M.B.A., Marketing

2008 Stuttgart Media School, B.A., Advertising & Communication

Research Focus

Digital Marketing, Sensory Marketing, Healthful Consumption

Awards/Honors
  • Allen H. Keally Excellence in Teaching Award, Haslam College of Business Awards in 2023.
  • Emerging Scholar Award, AMA Retail and Pricing SIG in 2022.
  • Jane K. Fenyo Best Student Paper Award at AMS Annual Conference, Orlando 2016.
  • Co-Investigator, Grants from the Association for Consumer Research (ACR) for Transformative Consumer Research (2015 & 2016).
Media & Press Releases