Garret Shipley
Department:
Marketing
Biography
Before joining the doctoral program, Garrett Shipley received undergraduate degrees in neuroscience and psychology from the University of Cincinnati. Since joining the marketing PhD program in 2019, Shipley has found his passion at the intersection of consumer behavior and marketing analytics. His dissertation leverages a combination of web scraping, text analytics and experimental design to explore the factors driving consumer engagement in sports betting communities. Outside of his dissertation, Shipley is working on projects investigating the influence of monochromatic color palettes in television advertisements and the strategic use of experiential versus functional product descriptions. He is also working on building open-source packages in Python and R that make marketing measures and methods more readily available to practitioners and researchers alike.