Haslam College of Business
Marketing
Undergraduate Programs
Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.
Masters Programs
Designed by expert marketers for marketers, the Haslam Master’s of Science in Marketing is here.
Doctoral Programs
The Haslam Ph.D. program in marketing relies on research-oriented milestones to help students develop the skills necessary for a successful academic career.
Marketing
About Our Department
The Haslam College of Business Department of Marketing offers a transformative undergraduate experience that prepares students to enter into the workforce directly and make proactive contribution to their company’s bottom line. Our students learn strategic decision making and how to target customers with value propositions.
Marketing
Marketing and Sales Innovation Alliance
The Alliance connects industry leaders in marketing and sales to the Department of Marketing – its students, faculty, programs, research, and events.
Stats & Rankings
These are just a few of our rankings. To view all of our rankings, visit the page linked in the button below.
#20
Marketing Program
among public institutions
U.S. News & World Report (2022)
#26
Research Productivity in Marketing (2022 – 2025)
among public US universities (50th in North America)
Neeraj Bharadwaj
Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.
MS in Marketing
designed by marketers for marketers
Are you passionate about making people fall in love with brands while creating solutions that satisfy customer needs? This is the degree for you.
Our MS in Marketing program combines creativity with data-driven problem solving to move you – and your career – forward on the path to possibility.
Marketing
Featured Faculty
Annika Abell
Associate Professor, James A & Natalie Haslam Faculty Fellow
Stephanie Noble
Nestle USA Professor in Business, William B. Stokely Distinguished Scholar
Jonathan Hasford
Horne Professorship in Business, Stewart Bartley Family Faculty Fellow
Cindy Raines
Lee and Allison Herring Endowed Teaching Fellow and Distinguished Lecturer
Marketing
Spotlights
UT Haslam Researcher Finds Messaging Matters in Price Increase Notifications
Marketing
Recent News
UT Haslam Researcher Finds Messaging Matters in Price Increase Notifications
The findings challenge previous economics literature on price increase notifications.
UT’s Entrepreneurship Center Announces 2026 Summer Studio Cohort
UT Haslam Research Connects Marketing Decisions to Real-World Outcomes
Marketing
Get In Touch!
Have questions or need assistance? The marketing team is here to help. Whether you’re a prospective student, current student, or alumni, reach out to us, and we’ll respond as quickly as possible.