Skip to content
Haslam College of Business logo

Haslam College of Business - Marketing Ph.D. Tracks

  • Request Info
  • Visit
  • Apply
  • Give
  • Search
  • Apply
    Close
  • Request Info
  • Visit
  • Apply
  • Give
  • Search
  • Academics & Programs
    • Our Programs
    • Undergraduate
    • Graduate & Executive Education
    • Ph.D. Programs
    • Study Abroad
  • Admissions & Aid
    • Admissions
    • Tuition & Cost
    • Scholarships & Financial Aid
    • Visit
  • Student Experience
    • The Haslam Experience
    • Student Organizations
    • Advising
    • Careers
  • Alumni & Friends
    • Alumni Resources
    • Support Haslam
    • Contact
    • Give Now
  • News & Media
    • News Archives
    • Faculty & Experts
    • Media Services
    • Office Hours: Business Edition
    • Publications & Whitepapers
    • Haslam Magazine
  • About Our College
    • Departments
    • Institutes & Centers
    • Events
    • Faculty & Experts
    • Services
    • Employment
  • Academics & Programs
    • Our Programs
    • Undergraduate
    • Graduate & Executive Education
    • Ph.D. Programs
    • Study Abroad
  • Admissions & Aid
    • Admissions
    • Tuition & Cost
    • Scholarships & Financial Aid
    • Visit
  • Student Experience
    • The Haslam Experience
    • Student Organizations
    • Advising
    • Careers
  • Alumni & Friends
    • Alumni Resources
    • Support Haslam
    • Contact
    • Give Now
  • News & Media
    • News Archives
    • Faculty & Experts
    • Media Services
    • Office Hours: Business Edition
    • Publications & Whitepapers
    • Haslam Magazine
  • About Our College
    • Departments
    • Institutes & Centers
    • Events
    • Faculty & Experts
    • Services
    • Employment
  • Marketing

    Ph.D. Tracks

    Marketing PH.D.

    Managerial Research Track

    Curricula & Program Milestones

    First Year

    MARK 611 – Foundations of Research

    Fall

    MARK 614 – Survey of Marketing Management Research

    Fall

    ECON 582 – Econometrics I

    Fall

    MARK 615 – Survey of Consumer Behavior Research

    Spring

    ECON 583 – Econometrics II

    Spring

    ELECTIVE 1

    Spring

    STAT 579 – Multivariate Methods

    Summer

    BUAD 610 – Teaching Seminar

    Summer

    MILESTONE 1 – Research Proposal & Presentation

    Summer

    Second Year

    MARK 617 – Current Topics in Marketing Management Research

    Fall

    ECON 682 – Econometrics III

    Fall

    MARK 616 – Survey of Marketing Models Research

    Fall

    MARK 616 – Current Topics in Consumer Behavior Research

    Spring

    ELECTIVE 2

    Spring

    ELECTIVE 3

    Spring

    MILESTONE 2 – Defense of Second Year Paper (Essay 1 of Dissertation)

    Summer

    Third Year

    MGT 627 – Structural Equation Modeling

    Fall

    Dissertation Research – Essay 2

    Spring

    Dissertation Research – Essay 2

    Summer

    Fourth Year

    MILESTONE 3 – Dissertation proposal defense

    Fall

    Dissertation Research – Essay 3

    Spring

    Preparation for AMA job interviews

    Summer

    Fifth Year

    Interviews at AMA

    Fall

    Dissertation Research – Essay 3

    Fall

    MILESTONE 4 – Dissertation Final Defense

    Spring

    Assistant Professor of Marketing @Research University

    Summer

    Marketing PH.D.

    behavioral Research Track

    Curricula & Program Milestones

    First Year

    MARK 611 – Foundations of Research

    Fall

    MARK 614 – Survey of Marketing Management Research

    Fall

    STAT 537 – Statistics for Research I

    Fall

    MARK 615 – Survey of Consumer Behavior Research

    Spring

    STAT 538 – Statistics for Research II

    Spring

    ELECTIVE 1

    Spring

    STAT 579 – Multivariate Methods

    Summer

    BUAD 610 – Teaching Seminar

    Summer

    MILESTONE 1 – Research Proposal & Presentation

    Summer

    Second Year

    MARK 617 – Current Topics in Marketing Management Research

    Fall

    ECON 612 – Experimental and Behavioral Economics

    Fall

    BZAN 553 – Design of Experiments

    Fall

    MARK 616 – Current Topics in Consumer Behavior Research

    Spring

    ELECTIVE 2

    Spring

    ELECTIVE 3

    Spring

    MILESTONE 2 – Defense of Second Year Paper (Essay 1 of Dissertation)

    Summer

    Third Year

    MGT 627 – Structural Equation Modeling

    Fall

    Dissertation Research – Essay 2

    Spring

    Dissertation Research – Essay 2

    Summer

    Fourth Year

    MILESTONE 3 – Dissertation proposal defense

    Fall

    Dissertation Research – Essay 3

    Spring

    Preparation for AMA job interviews

    Summer

    Fifth Year

    Interviews at AMA

    Fall

    Dissertation Research – Essay 3

    Fall

    MILESTONE 4 – Dissertation Final Defense

    Spring

    Assistant Professor of Marketing @Research University

    Summer

    Haslam College of Business Logo

    Contact Us

    Haslam College of Business

    453 Haslam Business Building
    Knoxville, TN 37996-4140

    Phone: 865-974-5061
    Email: Haslam@utk.edu

    Twitter LinkFacebook LinkInstagram LinkLinkedIn LinkYoutube LinkTikTok Link

    Services

    • Academic Advising
    • Access & Community Connections
    • Marketing & Public Relations
    • Reserve Rooms
    • Haslam Sharepoint Hub
    University of Tennessee Logo

    The University of Tennessee, Knoxville

    Knoxville, TN 37996

    865-974-1000

    The flagship campus of the University of Tennessee System and partner in the Tennessee Transfer Pathway.

    • ADA
    • Privacy
    • Safety
    • Title IX