Marketing
Ph.D. Tracks
Marketing PH.D.
Managerial Research Track
Curricula & Program Milestones
First Year
MARK 611 – Foundations of Research
Fall
MARK 614 – Survey of Marketing Management Research
Fall
ECON 582 – Econometrics I
Fall
MARK 615 – Survey of Consumer Behavior Research
Spring
ECON 583 – Econometrics II
Spring
ELECTIVE 1
Spring
STAT 579 – Multivariate Methods
Summer
BUAD 610 – Teaching Seminar
Summer
MILESTONE 1 – Research Proposal & Presentation
Summer
Second Year
MARK 617 – Current Topics in Marketing Management Research
Fall
ECON 682 – Econometrics III
Fall
MARK 616 – Survey of Marketing Models Research
Fall
MARK 616 – Current Topics in Consumer Behavior Research
Spring
ELECTIVE 2
Spring
ELECTIVE 3
Spring
MILESTONE 2 – Defense of Second Year Paper (Essay 1 of Dissertation)
Summer
Third Year
MGT 627 – Structural Equation Modeling
Fall
Dissertation Research – Essay 2
Spring
Dissertation Research – Essay 2
Summer
Fourth Year
MILESTONE 3 – Dissertation proposal defense
Fall
Dissertation Research – Essay 3
Spring
Preparation for AMA job interviews
Summer
Fifth Year
Interviews at AMA
Fall
Dissertation Research – Essay 3
Fall
MILESTONE 4 – Dissertation Final Defense
Spring
Assistant Professor of Marketing @Research University
Summer
Marketing PH.D.
behavioral Research Track
Curricula & Program Milestones
First Year
MARK 611 – Foundations of Research
Fall
MARK 614 – Survey of Marketing Management Research
Fall
STAT 537 – Statistics for Research I
Fall
MARK 615 – Survey of Consumer Behavior Research
Spring
STAT 538 – Statistics for Research II
Spring
ELECTIVE 1
Spring
STAT 579 – Multivariate Methods
Summer
BUAD 610 – Teaching Seminar
Summer
MILESTONE 1 – Research Proposal & Presentation
Summer
Second Year
MARK 617 – Current Topics in Marketing Management Research
Fall
ECON 612 – Experimental and Behavioral Economics
Fall
BZAN 553 – Design of Experiments
Fall
MARK 616 – Current Topics in Consumer Behavior Research
Spring
ELECTIVE 2
Spring
ELECTIVE 3
Spring
MILESTONE 2 – Defense of Second Year Paper (Essay 1 of Dissertation)
Summer
Third Year
MGT 627 – Structural Equation Modeling
Fall
Dissertation Research – Essay 2
Spring
Dissertation Research – Essay 2
Summer
Fourth Year
MILESTONE 3 – Dissertation proposal defense
Fall
Dissertation Research – Essay 3
Spring
Preparation for AMA job interviews
Summer
Fifth Year
Interviews at AMA
Fall
Dissertation Research – Essay 3
Fall
MILESTONE 4 – Dissertation Final Defense
Spring
Assistant Professor of Marketing @Research University
Summer