Haslam College of Business
Research Stories
UT Haslam Researcher Explores How Temperature Gives Store Brands a Sales Boost
Physical temperature and images that convey cold and warmth tie into consumer responses to generic goods.
UT Boyd Center Finds Tennessee Employers Use AI To Complement Workers; Tariff Effects Linger
The Boyd Center’s study finds most Tennessee business leaders use AI to complement workers, not replace them.
Chained Vulnerabilities and Cybersecurity: Q&A with UT Haslam Supply Chain Management Professor
Supply chain management professor describes cyber risks in interconnected networks of employees, partners and suppliers during major disruptions.
Boyd Center’s 2026 Economic Outlook for Tennessee Shows Positive but Slow Growth
The state is out performing the nation in many economic markers
No Such Thing as a Bad Santa? UT Haslam Researcher Explores Strength of Calling to Wear the Red Suit
Christina Hymer and her coauthors, Bethany Cockburn (Northern Illinois University) and Borbala Csillag (Oregon State University), found that Santas don’t have to fit every conventional aspect of the character to feel called to the role.
UT Haslam Study Finds High Satisfaction Among TennCare Enrollees, Fewer Uninsured Tennesseans
Affordability remains a concern for those without health insurance.
Consumers All-in on Holiday Shopping Despite Economic, Financial Uncertainty
Experts predict another record holiday shopping season this year, surpassing the $1 trillion mark for the first time ever.
UT Haslam Faculty Member’s Research Aims to Improve Drug Safety Monitoring
The research proposes a method to increase the speed and accuracy of adverse drug reactions from medications newly released to the market.
UT Haslam Researcher Examines Mental Illness Symptoms Manifesting at Work
The research reveals that employees often disengage from work tasks and engage in social interactions to manage symptoms.
Tennessee Business Leaders Feel Tariff Impact but Stay Optimistic About Economy
Survey participants also believe Tennessee’s economy will remain stronger than the national economy.
Will Tariff-Induced Supply Chain Unpredictability Grinch-ify ‘Christmas in July’?
UT Haslam supply chain expert weighs how tariffs may affect Amazon Prime Day and other July sales events.
UT Haslam Marketing Faculty Member Researches How Emotions Affect Consumer Decisions
Jonathan Hasford and co-researchers find surprising effects of evoking awe in marketing materials.
UT Haslam Accounting Expert Offers Tips for Late Tax Season Return Filers
It’s not too late to get help with your tax return filing.
UT Haslam Faculty Finds Not All Press Is Good Press for IPO Performance
New research uncovers the impact of positive media tone on IPO success or failure.
UT Study Finds Tax Cuts, Inflation Control Top Priorities for Tennessee Business Leaders
Tennessee business leaders are more concerned with tax cuts and inflation control, focusing on economic stability and growth over other policy areas.
Study Shows Record High Satisfaction Among TennCare Enrollees
A study from UT Haslam’s Boyd Center shows 96% of TennCare enrollees are satisfied or very satisfied with the program.
UT Haslam Management Expert Offers Insights on CEO Reputation and Safety
In the wake of United Healthcare CEO’s assassination, Haslam Chair of Business Examines implications for American CEO culture
UT Haslam Researcher Finds Retailers Must Explain Restricting Purchase Returns or Face Customer Wrath
When retailers keep mum about return restrictions, they allow other parties to fill the void — possibly with ill-intent.
Boyd Center Report Shows Tennessee’s Economy to Surpass U.S. Growth in 2025
According to Haslam’s Boyd Center, Tennessee’s economic growth will outpace the rest of the U.S. in 2025.
Return-to-Office Mandates Highlight Post-Pandemic Tensions, Says UT Management Expert
UT Haslam management expert explores the consequences of return-to-work mandates.
2024 Holiday Shopping and Shipping Forecast: Grab the Deals, Beware the Returns
Supplies stocked, commercial carriers running; but that could change fast, warns UT supply chain expert
UT Research Finds Female Truckers More Likely to Comply with Safety Regulations
The research found that male drivers were 13.2 percent more likely to have received a major unsafe driving violation.
Business Leaders Concerned About Inflation but Optimistic About Tennessee
Tennessee business leaders are taking creative measures to improve employee retention and keep their companies running.
Haslam Professor Researching Improvements to Tennessee Health Outcomes
Wenjun Zhou, a professor in Haslam’s business analytics and statistics department, is a member of a team using machine learning-based processes to improve healthcare outcomes.
Digital Ordering and Food Samples Have Unintended Effects on Consumer Decisions
Research co-authored by Annika Abell, assistant professor of marketing, looks at how consumers respond to these aspects of food choice
Tennessee Population Projected to Hit Nearly 8 Million by 2040
The Boyd Center for Business and Economic Research expects a significant increase in the state’s older adult population
Success, a Product of Knowledge
New research supports the view that intellectual capital is a key driver of firm performance
Digits Influence Consumer Decisions and Behavior
Recent research co-authored by Marisabel Romero compares the affects of digits versus word representations of numbers.
Telehealth Offers Convenience for Rural Patients — But at What Cost?
A recent paper co-authored by Zihan Ye, assistant professor of finance, looks at the financial effects of telemedicine
Three Clean-Energy Tax Benefits of the Inflation Reduction Act
James Chyz, Pugh Professor of Accounting at Haslam, outlines how consumers and homeowners can make the most of these provisions
Forensic Accounting: Q&A with Matthias Demmer
Faculty member Matthias Demmer is internationally recognized as an expert in financial crime investigations
New Research from UT’s Haslam Examines Trading Partner Trust in Energy Industry
The research revealed surprising differences about trust in “good” and “typical” trading partner relationships.