Mark Collins, distinguished lecturer of marketing and director of technology-enhanced education at the University of Tennessee, Knoxville’s Haslam College of Business, is the 2020 winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing.
Allison Herring, who graduated from Haslam in 2019, was a marketing major and member of the Lady Vols golf team. Her mother, Lee, also has a degree in marketing. To give back to Haslam and honor the marketing department in particular, the family established an endowed gift to recognize outstanding marketing faculty members. The terms of the fellowship stipulate that the winner be chosen by the dean’s office in collaboration with the marketing department head.
This is the first year for the award.
“I am honored to be the inaugural recipient of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing,” Collins said. “The Herrings are long-time supporters of UT and the Haslam College of Business, and to be associated with them through this award is very meaningful to me.”
Since joining UT in 1999, Collins has taught across much of the undergraduate business curriculum, including marketing management, consumer behavior, marketing research and analytics. Over the years, his teaching has been recognized for excellence at the department, college and university levels.
In recommending Collins for the Herring fellowship, Mark Moon, associate professor and head of Haslam’s marketing department, cited his versatility, humor, popularity with students and effectiveness in classes of all sizes.
“His commitment to students and to their learning is unsurpassed,” Moon said. “And in the past few years, he has taken on extraordinary leadership in his role as director of technology-enhanced education for the college. He has been instrumental in developing and delivering a variety of tools that leverage technology to better educate our undergraduate students.”
As the winner, Collins received a monetary award and a plaque.
—
CONTACT:
Stacy Estep, business writer/publicist (sestep3@utk.edu)
Related News
UT Haslam Graduating Senior Finds Motivation through Long-Distance Running
Alyssa Drendel started running to help her anxiety, but through it, she found determination and drive for all aspects of...
Read ArticleUT Entrepreneurship Center Hosts Graves Business Plan Pitch Competition
The Anderson Center for Entrepreneurship and Innovation awarded $21,250 across two categories.
Read ArticleUT Haslam Researcher Explores How Temperature Gives Store Brands a Sales Boost
Physical temperature and images that convey cold and warmth tie into consumer responses to generic goods.
Read ArticleUT Haslam Students Turn Strategy into Impact for Local Business
The Department of Marketing at the University of Tennessee, Knoxville, Haslam College of Business recently partnered with Goodness to Go,...
Read Article