Aaron M. Garvey
Associate Professor
Department:
Marketing
Biography
Aaron M. Garvey is an associate professor in the Department of Marketing at the University of Tennessee, Knoxville, Haslam College of Business. He researches consumer behavior, including human-AI interactions, branded product consumption and consumer decision-making. His work has been published in several academic journals and featured in numerous popular press outlets. Garvey currently serves as associate editor for the Journal of Marketing Research and Journal of Business Research. Prior to entering academia, Garvey spent six years in various product marketing and management positions in Fortune 500 companies.