Abigail Green
Department:
Marketing
Biography
Abigail Green joined the marketing Ph.D. program in Fall 2026. She earned her B.A. and M.S. in economics from the University of South Carolina. During that time, she interned with several organizations, including Coca-Cola Consolidated, the South Carolina Restaurant and Lodging Association, and Spirax Sarco, gaining experience in marketing and social media management. Before beginning her doctoral studies, Abigail earned an M.S. in marketing from Clemson University, where she supported research at the Media Forensics Hub on financial and romance scams, as well as consumer interactions with artificial intelligence chatbots. Her research interests center on consumer behavior, digital marketing, and social media, particularly within the contexts of fashion, retail, and health and wellness.