Amy Engstrom Clugg

Amy Engstrom Clugg

Department: Marketing

Title: Lecturer, Marketing

Expertise:
Global Marketing and Brand Strategy, Integrated Marketing and Creative Communications, Marketing Research and Insights

Amy Engstrom Clugg is thrilled to be on Rocky Top.

As a first-generation college graduate, she says education changed her life. Her graduate and undergraduate degrees from Northwestern University and the University of Wisconsin-Madison, respectively, opened doors to career spanning more than 30 years in marketing and advertising, during which she led brands such as Anheuser-Busch, Mars Inc, Mondel─ôz, McDonald’s, Johnson & Johnson, Dell, SC Johnson, Bridgestone, Amazon AWS and more. She has served as vice president and managing director at DDB, as well as chief strategy officer at OKRP. She currently leads her own global consultancy and corporate training and development company, with Fortune 500 multinational clients across CPG, healthcare, B2B, tech, fashion, retail, computing and transportation. She has worked at the forefront of many of the industry’s most fun and most challenging inflection points, including integrated marketing, branded entertainment, digital, and the democratization of media and commerce. Her teams have earned record sales for their clients, along with the highest industry accolades, including Gold Effies, Gold Clios and the Grand Prix at Cannes.

Because she believes strongly in the transformative power of education, she also has taught in higher education for most of her career. She has served as an adjunct instructor, advisor and mentor at Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications and at Elmhurst University School of Business and Economics and in professional education at College of DuPage.

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