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David Schumann

David Schumann

Department: Marketing

Title: Professor Emeritus


1986 University of Missouri, Ph.D., Social Psychology and Marketing

1984 University of Missouri, M.A., Social Psychology

1975 Arizona State University, M.C., Counseling Education

1971 University of Arizona, B.A., Education

David W. Schumann (Ph.D. University of Missouri) is a consumer psychologist and holds the William J. Taylor Professorship of Business in the Department of Marketing and Supply Chain Management at the University of Tennessee. Dr. Schumann served as Department Head from 1992-97 and as Associate Dean from 1997 – 2002. His research interests focus on issues related to marketing communication strategy with specific emphasis on belief structures, attitude formation, persuasion, selective exposure, stereotyping, and prejudice reinforcement. His work has been published in numerous scientific journals covering the advertising, communications, consumer behavior, marketing, and social psychology disciplines. He has been directly involved in generating more than $500,000 in research grants. Dr. Schumann’s teaching interests include consumer behavior, marketing research, integrated marketing communication, e-promotion, and teaching preparation for business Ph.D. students. He has been a recipient of multiple teaching, research, and leadership awards. He is a past president of the Society for Consumer Psychology and is a fellow of the American Psychological Association (Divisions 23 and 46). Dr. Schumann is currently serving as the inaugural director of the University of Tennessee’s Teaching and Learning Center.