Haslam College of Business - Elatia Wiles

Biography

Elatia Wiles is a marketing and communications professional with more than five years of experience in social media marketing and brand management, development and strategy. She serves as social media manager for the University of Tennessee, Knoxville, Haslam College of Business, where she leads multi-platform social media strategy, content development and performance analytics to strengthen brand visibility and engagement.

Previously, Wiles led social media and brand strategy for a ski resort, driving high-impact campaigns and brand initiatives within the mountain resort industry. She was recognized in Ski Area Management’s “10 Under 30,” an annual honor celebrating rising leaders making a significant industry impact before the age of 30.