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Julie Morris

Assistant Professor of Practice

Location Room - 613, Stokely Management Center , United States

Department:

Marketing

Program:

Aerospace & Defense

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Biography

Jules Morris serves as an assistant professor of practice in the Department of Marketing at the University of Tennessee, Knoxville, Haslam College of Business. She brings over 30 years of marketing and media experience spanning higher education, corporate leadership and entrepreneurial ventures.

Morris is the founder and principal of a boutique marketing agency, and her professional background includes serving as director of marketing, promotions and community relations for WBIR-TV. She also has experience managing marketing strategy and implementation for multiple Super Bowl events, building B2C cause-marketing campaigns for Samsung Electronics and facilitating human-centered innovation and design workshops across the U.S.

Her research interests span marketing, media, communications, management and leadership, with a particular focus on how marketing leaders cultivate creativity and innovation within organizations.

Expertise:

Creativity & Innovation, Digital Marketing, Leadership, Media Marketing, Sports & Entertainment Marketing, Visual Marketing