Jules Morris has joined the Haslam College of Business as a lecturer of marketing. Previous experience highlights include founding and leading a Knoxville Business Journal top 20 boutique marketing agency — BombDiggity, LLC — since 2011; serving as the director of marketing, promotions and community relations for WBIR-TV; managing marketing and implementation for multiple events around the Super Bowl weekend; building B2C cause-marketing campaigns for Samsung Electronics, and facilitating human-centered innovation and design workshops across the United States. Jules has nearly 30 years of marketing and media experience, including both higher education and corporate environments.

Jules’ research interests cut across a range of disciplines, including marketing, media, communications, management and leadership. She is interested in how marketing leaders nurture creativity and innovation within their organizations. She is currently pursuing her Ph.D. at the University of Tennessee, Knoxville.