Marisabel Romero holds a doctorate in marketing from the University of South Florida. Before pursuing her doctorate, she worked for the global beverage company SABMiller, where she was in charge of the development and management of new soft drink brands in the Honduran market. Prior to joining the University of Tennessee, Romero was an assistant professor of marketing at Colorado State University. Her research interests include visual information processing, numerical cognition and experiential consumption. Her work on these topics has been published in the Journal of Consumer Research, Journal of Marketing Research and Journal of Advertising, among others.