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Mark Moon

Lyle M. & Marcella J. Flaskerud Faculty Fellow (this is a logistics excellence fund)

Location Room - 334, Stokely Management Center , United States

Department:

Marketing, Professional Sales Forum

Program:

Global Supply Chain, Leadership & Strategy, Professional MBA

Center:

Global Supply Chain Institute

View Faculty Publications

Biography

Mark A. Moon is an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education. Dr. Moon’s primary research interests are in buyer/seller relationships, demand management, and sales forecasting. He has published in the International Journal of Forecasting, Supply Chain Management Review, Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, and several national conference proceedings. Dr. Moon is also the author, along with Dr. John T. (Tom) Mentzer of Sales Forecasting Management: A Demand Management Approach, available from Sage Publications. He has consulted with numerous companies including Eastman Chemical, Hershey Foods, Lucent Technologies, DuPont, Union Pacific Railroad, Motorola, Sony, and Sara Lee.

Expertise:

Brand & Category Management, Marketing Strategy, Professional Sellings/Sales Management

Education:

1994 University of North Carolina, Ph.D., Marketing

1985 University of Michigan, M.B.A., Marketing

1980 University of Michigan, B.A., English

Awards/Honors
  • Recipient of Outstanding Faculty Award, Executive MBA for Global Supply Chain, University of Tennessee, December 2014.
  • Recipient of Outstanding Faculty Award, Professional MBA Program, University of Tennessee, December 2008.
  • Nominated for Chancellor’s Excellence in Teaching Award, 2006, 2007, 2013.
  • Nominated for CBA Outstanding Teaching Award, 2004, 2007, 2009.
  • Nominated for Innovative Teaching Award, 2001, 2002.
  • Recipient of Allen H. Keally Award for teaching excellence, 1997, 2009.
  • Nominated for Allen H. Keally Award for teaching excellence, 1995, 1996.
  • Recipient of Golden Apple Award for excellence in undergraduate marketing instruction, 1995, 2009.
  • Fellow, Southern Marketing Association Doctoral Consortium, 1992.
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