Haslam College of Business - Mollie McGill

Biography

Mollie McGill is the ads specialist for the University of Tennessee, Knoxville, Haslam College of Business Office of Marketing and Public Relations. In this role, she creates and manages advertising campaigns for the college’s master’s programs, developing strategic, data-driven initiatives across search and paid social platforms to drive qualified leads and increase program applications. McGill is a results-driven digital marketing leader specializing in search engine marketing (SEM), paid social and programmatic advertising. She has managed and optimized high-budget campaigns, including up to $500,000 per month in Google Ads spend, consistently delivering measurable growth and record-breaking SQL and closed-lead performance. With expertise across Google Ads, Meta, TikTok, LinkedIn, Pinterest, TradeDesk and Amazon Seller Central, McGill brings a full-funnel, data-first approach that blends analytical precision with strong creative execution.