Haslam College of Business - Mollie McGill

Biography

Mollie McGill is a results-driven digital marketing leader specializing in search engine marketing (SEM), paid social, and programmatic advertising. She has managed and optimized high-budget campaigns, including up to $500,000 per month in Google Ads spend, consistently delivering measurable growth and record-breaking SQL and closed-lead performance. With expertise across Google Ads, Meta, TikTok, LinkedIn, Pinterest, TradeDesk, and Amazon Seller Central, she brings a full-funnel, data-first approach that blends analytical precision with strong creative execution.

Currently, Mollie serves as an Ads Specialist for the Haslam College of Business in the Marketing and Public Relations department at the University of Tennessee. In this role, she creates and manages advertising campaigns for the college’s master’s programs, developing strategic, data-driven initiatives across search and paid social platforms to drive qualified leads and increase program applications.