Neeraj Bharadwaj

Neeraj Bharadwaj

Department: Marketing

Center: Neel Corporate Governance Center

Title: Professor and Charlie and Caroline Newcomer Faculty Research Fellow

Brand Management, Digital Marketing, Environmental, Social, and Governance (ESG), Marketing Strategy, Product Design & Development

2000 University of Wisconsin at Madison, Ph.D., Marketing

1988 University of Wisconsin at Madison, M.B.A., Marketing & Intl. Business

1985 University of Wisconsin at Whitewater, B.B.A., Marketing

333 Stokely Management Center

Neeraj Bharadwaj’s scholarly pursuits strive to combine academic rigor with practical relevance. His published articles appear in leading outlets such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and Journal of Product Innovation Management, among others.

Often recognized for his research, he has been the recipient of multiple Haslam Summer Scholars Program Research Awards and a Harold H. Maynard Award finalist for an article published in Journal of Marketing. He is also an award-winning teacher and, in 2017, was recognized among the Top 40 Undergraduate Business Professors by Poets & Quants.

He is the founding member of the Sustainability Research Network, an interdisciplinary community of scholars at the Haslam College of Business and beyond who strive to understand the business implications of firms’ environmental, social and/or governance initiatives.

Previously, he served as a consultant and seminar leader for government clients and leading multinational corporations, as well as on the faculty at Babson College, Temple University, University of Texas at Austin and University of Chicago. Prior to earning his doctorate, he worked in product and price management at Miller Brewing Company.

Research Focus

Corporate sustainability, innovation, livestream retailing and the marketing-finance interface


2022 Chancellor’s Excellence in Teaching Award, University of Tennessee

2022 Product Development Management Association Doctoral Consortium, Lead Organizer

2020 Marketing Strategy Consortium, Faculty Fellow

2019 Direct Selling Education Foundation, Faculty Fellow2019 Direct Selling Education Foundation Faculty Fellow (DSEF)

2019 Product Development Management Association Doctoral Consortium, Faculty Fellow

2017 Co-Editor of Journal of Product Innovation Management special issue, “Innovation in Data-Rich Environments”

2017 Allen H. Keally Excellence in Teaching Award, Haslam College of Business

2017 Poets & Quants Top 40 Undergraduate Business Professor