Haslam College of Business - Whitney Roman

Biography

Whitney Roman is assistant professor of practice in the Department of Marketing at the University of Tennessee, Knoxville, Haslam College of Business. She is passionate about preparing students for successful careers by combining practical sales experience with engaging, hands-on learning. Prior to joining Haslam, Roman served as director of the Center for Sales and Service Excellence and assistant professor of professional practice at Oklahoma State University, where she led university sales initiatives, developed corporate partnerships, coached students for national sales competitions and expanded experiential learning opportunities within the sales program. 

Roman’s professional interests include professional selling, sales management, customer relationship management, sales technology and experiential learning. Before entering higher education, she built a successful career in sales and business development, bringing valuable industry perspective into the classroom. She is committed to creating a supportive, student-centered learning environment that equips students with the confidence, skills and real-world experience needed to succeed in today’s business environment.