Youngtak Kim is an assistant professor in the Department of Marketing. He received his Ph.D. in marketing from the University of Georgia in 2022. His research focuses on sustainability, new product introductions and marketing dualities. Specifically, he looks at the firm performance implications of sustainable new products using financial and market-based measures. His numerous awards include the 2022 EMAC-Sheth Foundation Sustainability Research Competition, 2022 INFORMS Society for Marketing Science Research Grant and 2021 Business for a Better World Dissertation Proposal Competition. His research has appeared in the Journal of the Academy of Marketing Science. Prior to his doctoral degree, he spent seven years working in consulting and market research.