Zach Thompson is an assistant professor of practice with Haslam’s Department of Marketing. Before joining Haslam, he as a senior lecturer in marketing at the University of Bristol Business School in England. Thompson is a is a certified digital marketer and has lectured for more than 10 years, primarily in branding and digital marketing, and has consulted internationally for several businesses and nonprofits. His research interests lie at the intersection of branding, behavior change and identity. Thompson has held various leadership roles at previous institutions and has also worked in the nonprofit sector within homelessness, recidivism prevention and poverty alleviation.