GRaduate Programs
MS in Marketing
Are you passionate about making people fall in love with brands while creating solutions that satisfy customer needs? Are you a high-achieving creative? This is the degree for you. Our MS in Marketing program combines creativity with data-driven problem solving to move you – and your career – forward on the path to possibility.
MS IN Marketing
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MS IN Marketing
Program Overview
A degree program designed by marketers for marketers.
Are you passionate about making people fall in love with brands while creating solutions that satisfy customer needs? This is the degree for you.
Our MS in Marketing program combines creativity with data-driven problem solving to move you – and your career – forward on the path to possibility.
Future-Focused Curriculum
Our curriculum is carefully constructed to help students develop in-demand marketing skills, including strategic and data-driven decision making, marketing analytics and industry-centered research, customer and brand management, technology enhanced marketing, and digital and social media management.
Support for Student Success
Through personalized advising, coursework focused on career planning and professional development, along with a robust line-up of industry engagement opportunities, students develop critical skills and professional connections necessary for success in the program and throughout their careers.
Real-World Engagement
The program familiarizes students with challenges and opportunities in the marketing landscape through industry partnerships that bring real-world problems into the classroom. The MS in Marketing Distinguished Speaker Series brings trend setting thought leaders straight to students.
MS in Marketing
Your Marketing Career Impact
The Masters in Marketing program will launch your career as a marketing professional and accelerate your long-term success. A sound financial investment, median wages across the nation are 20 percent higher for employees with a graduate degree in marketing compared to bachelor’s degree holders. Demand for marketing talent with advanced skills is also projected to average double-digit growth from 2018 to 2028, which implies exciting career opportunities for individuals with graduate degrees in the field.
MS in Marketing
What You’ll Learn
Today’s marketers must be proficient in digital and social business strategies and the use of emerging technologies to maximize customer engagement. Our specialized master’s program combines creativity with data-driven problem solving through coursework, cases, guest speakers, networking events and experiential learning opportunities that teach you the skills necessary to stand out in today’s marketplace.
Careers – What CAN I Do With AN MS in Marketing Degree?
Discover the diverse career paths available to graduates, including potential job titles and industries where you can apply your marketing skills and expertise.
What do Social Media Specialists do?
Social media specialists create and manage content on social platforms to engage audiences, grow brand awareness and drive customer interaction.
How do I become a Social Media Specialist?
Earning an MS in Marketing equips you with skills in digital strategy, content creation, and analytics, preparing you for success as a social media specialist.
What salary do Social Media Specialists earn?
Social media specialists with an advanced degree can expect salaries ranging from $50,000 to $75,000 annually, with opportunities for higher earnings in large companies or specialized roles.
Social Media Specialist
What do Advertising Managers do?
Advertising managers plan and execute campaigns, manage budgets and oversee ad placements on media channels to promote products and services.
How do I become an Advertising Manager?
An MS in Marketing provides expertise in advertising strategy, campaign management, and market analysis, positioning you to become an advertising manager and lead impactful campaigns.
What salary do Advertising Managers earn?
Advertising managers with an advanced degree can earn between $80,000 and $130,000 annually, depending on the industry and size of the organization.
advertising manager
What do marketing directors do?
Marketing directors develop strategies to promote products and services, analyze market trends and collaborate with creative teams.
How do I become a marketing director?
Pursuing an MS in Marketing builds advanced leadership and strategic planning skills, which are essential for becoming a marketing director and overseeing comprehensive marketing efforts.
What salary do marketing directors earn?
Marketing directors with an MS in Marketing can earn salaries between $90,000 and $150,000 annually, with higher earnings in industries like tech, finance, and healthcare.
Marketing Director
What do Chief Marketing Officers do?
Chief Marketing Officers (CMO) set the vision, guide branding and customer acquisition efforts and ensure that marketing aligns with the company’s long-term business objectives.
How do I become a Chief Marketing Officer?
Earning an MS in Marketing, along with gaining extensive experience in marketing strategy and leadership, positions you to advance to the role of a CMO.
What salary do Chief Marketing Officers earn?
CMOs with an advanced degree can earn salaries starting around $150,000, often exceeding $250,000 annually in larger corporations or high-growth industries.
Chief Marketing Officer
MS IN MARKETING Admissions
Requirements
We employ a flexible admissions process that relies on a variety of factors to make a holistic assessment of each applicant’s fit and potential success in our program. Our selection process is designed to ensure we deliver a rigorous program, provide opportunities to applicants from diverse educational, professional and personal backgrounds, and do not exclude qualified applicants based on rigid (e.g., GPA and standardized) selection criteria.
Requirements for consideration for admissibility
The application for the MS in Marketing must be submitted through the Haslam College of Business Graduate School. As explained in the table below, program admission requirements vary as a function of students’ educational and professional backgrounds. All required admission information must be provided for an application to be forwarded to the program.
Haslam Undergraduate Business Degree Holders
Admission Criterion
Minimum Graduate School GPA for U.S. degree holders
2.7 out of 4.0
Minimum Graduate School GPA for non-U.S. degree holders
3.0 out of 4.0
GMAT or GRE
Not required
TOEFL or IELTS
Not required
Recommendation letters
Required: 3 letters of recommendation, including one from a marketing faculty member at an AACSB-accredited college of business.
Pre-enrollment coursework
An average GPA in all Marketing courses of a 3.0 or better2
Interview
Recorded interview submission required
Application fee
$60
Non-Haslam Undergraduate BUsiness Degree Holders
Admission Criterion
Minimum Graduate School GPA for U.S. degree holders
2.7 out of 4.0
Minimum Graduate School GPA for non-U.S. degree holders
3.0 out of 4.0
GMAT or GRE
May be required1
TOEFL or IELTS
Required of international applicants
(exceptions apply)
Recommendation letters
Required: 3 letters of recommendation, including one from a marketing faculty member at an AACSB-accredited college of business.
Pre-enrollment coursework
Intro to Marketing and Intro to Statistics with a C or better
CBMR Certification2
Interview
Recorded interview submission required
Application fee
$60
Non-Business Degree Holders
Admission Criterion
Minimum Graduate School GPA for U.S. degree holders
2.7 out of 4.0
Minimum Graduate School GPA for non-U.S. degree holders
3.0 out of 4.0
GMAT or GRE
May be required1
TOEFL or IELTS
Required of international applicants
(exceptions apply)
Recommendation letters
Required: 3 letters of recommendation, including one from a marketing faculty member at an AACSB-accredited college of business.
Pre-enrollment coursework
Intro to Marketing, Consumer Behavior, Marketing Research, Intro to Statistics with a C or better2
Interview
Recorded interview submission required
Application fee
$60
1 GRE/GMAT tests are not required for Haslam Undergraduate Marketing students; however, it is preferred that non-marketing degree holders submit an exam score.
2 All undergraduate degrees are accepted; however, students must have taken the pre-enrollment coursework to be considered for admissibility. Pre-enrollment coursework includes Intro to Marketing, Consumer Behavior, Marketing Research, Intro to Statistics or an equivalent with a C or better.
Get Started
How To Apply
Take the next step toward advancing your career and enhancing your business skills with the MS in Marketing program.
Curriculum
What You’ll Learn
Total Program Hours – 32
The Master of Science in Marketing at UT’s Haslam College of Business has three pillars: future-focused curriculum, support for student success and real-world engagement. By focusing on these pillars and providing thoughtfully constructed, industry-focused curriculum, Haslam’s marketing graduate program stands out as the premier option for those looking to make an impact on the marketing world.
Summer Semester
7 Hours
3 Hours
Spring Semester
12 Hours
3 Hours
Fall Semester
13 Hours
MS In Marketing
Tuition & Financial Aid
Estimated Program Cost (for students entering Summer 2025)
- In-State: $26,512*
- Out-of-State: $52,196*
Funding
Our admitted applicants are automatically considered for merit-based program-funded graduate assistantships and scholarships. Assistantships and scholarships are highly competitive and not all applicants receive funding opportunities. The graduate assistantships include a tuition fee waiver and a stipend for the semester awarded. No additional application is necessary for financial consideration. However, you can apply for graduate assistantships that are outside of the MS in Marketing program; our graduate school has a website where you can see openings for graduate assistantships that different departments and colleges post.
ms in marketing
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MS In Marketing
Featured Faculty
Courses in the MSBA program are taught by Haslam’s award-winning marketing faculty who hold doctorates in the field and are subject matter experts in a variety of content and methodological areas.
Marisabel Romero
Associate Professor
Stephanie Noble
Nestle USA Professor in Business, William B. Stokely Distinguished Scholar
Mark Collins
Director, MS in Marketing, and Distinguished Lecturer
Kelly Hewett
Reagan Professor of Business