Alex R. Zablah is the Gerber/Taylor Distinguished Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as head of the Department of Marketing and Kinney Family Faculty Research Fellow. He previously served on the marketing faculty at Oklahoma State University and George Mason University.

Zablah’s research seeks to improve understanding of how frontline factors (organizational processes, employees and technologies) influence the quality of the interactions that occur between a firm and its customers, and, ultimately, firm performance. His research, which cuts across business disciplines and contexts (e.g., healthcare, retailing, hospitality), has been published in leading marketing, management and information systems journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing.

Zablah currently serves on the editorial review boards of several premiere journals, including the Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. Over the course of his career, he has received several awards in recognition for his research endeavors, performance in the classroom and service to others. Most recently, Zablah was awarded the 2018 F. Perry and Elaine Ozburn Award for Innovative Research (Marketing Department, Haslam), the 2017 Richard C. Reizenstein Award for Outstanding Commitment to Students (Haslam), the 2016 Charles & Dorothy Duggan Faculty Research Fellowship (Haslam) and the 2014 Executive Education Professor of the Year in 2014 (School of Management, George Mason University).