Alex Zablah

Alex Zablah

Department: Marketing, Professional Sales Forum

Programs: Executive Education, Healthcare

Title: Marketing Department Head, Gerber/Taylor Professor of Marketing, and Kinney Family Faculty Research Fellow

Consumer Behavior and Decision Making, Marketing Research, Marketing Strategy, Professional Sellings/Sales Management

1999 Louisiana State University, B.S., Food Science and Technology

2001 Louisiana State University, M.B.A, Marketing

2005 Georgia State University, Ph.D., Business Administration

Alex R. Zablah is the Gerber/Taylor Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as Head of the Department of Marketing. He previously served on the marketing faculty at Oklahoma State University and George Mason University. Alex holds a PhD in Business Administration (marketing concentration) from Georgia State University, an MBA (marketing concentration) from Louisiana State University and a BS in Nutritional and Food Sciences from Louisiana State University.

Alex’s research seeks to improve understanding of how frontline factors (organizational processes, employees, and technologies) influence the quality of the interactions that occur between a firm and its customers, and, ultimately, firm performance. His research, which cuts across business disciplines and contexts (e.g., healthcare, retailing, hospitality, etc.), has been published in leading marketing, management, and information systems journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing.

Alex currently serves on the editorial review boards of several premiere journals, including the Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. Over the course of his career, he has received several awards in recognition for his research endeavors, performance in the classroom and service to others. Most recently, Alex was awarded the 2018 F. Perry and Elaine Ozburn Award for Innovative Research (Marketing Department, Haslam College of Business), the 2017 Richard C. Reizenstein Award for Outstanding Commitment to Students (Haslam College of Business), the 2016 Charles & Dorothy Duggan Faculty Research Fellowship (Haslam College of Business) and the 2014 Executive Education Professor of the Year in 2014 (School of Management, George Mason University).

In the Media

Research Focus

Frontline marketing, services marketing, professional selling & sales management, mobile marketing, marketing analytics, biometric research