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Alex Zablah

Alex Zablah

Gerber/Taylor Distinguished Professor, Kinney Family Faculty Research Fellow

Phone 865-974-1629

Email azablah@utk.edu

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Location Room - 332, Stokely Management Center , United States

Department:

Marketing

Program:

Executive Education, Healthcare, MS in Marketing

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Biography

Alex R. Zablah is the Gerber/Taylor Distinguished Professor of Marketing in the Haslam College of Business at the University of Tennessee, Knoxville, and currently serves as head of the Department of Marketing and Kinney Family Faculty Research Fellow. He previously served on the marketing faculty at Oklahoma State University and George Mason University.

Zablah’s research seeks to improve understanding of how frontline factors (organizational processes, employees and technologies) influence the quality of the interactions that occur between a firm and its customers, and, ultimately, firm performance. His research, which cuts across business disciplines and contexts (e.g., healthcare, retailing, hospitality), has been published in leading marketing, management and information systems journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, Journal of the Academy of Marketing Science and International Journal of Research in Marketing.

Zablah currently serves on the editorial review boards of several premiere journals, including the Journal of Marketing, Journal of the Academy of Marketing Science and International Journal of Research in Marketing. Over the course of his career, he has received several awards in recognition for his research endeavors, performance in the classroom and service to others. Most recently, Zablah was awarded the 2018 F. Perry and Elaine Ozburn Award for Innovative Research (Marketing Department, Haslam), the 2017 Richard C. Reizenstein Award for Outstanding Commitment to Students (Haslam), the 2016 Charles & Dorothy Duggan Faculty Research Fellowship (Haslam) and the 2014 Executive Education Professor of the Year in 2014 (School of Management, George Mason University).

Expertise:

Consumer Behavior and Decision Making, Marketing Research, Marketing Strategy, Professional Sellings/Sales Management

Education:

2005 Georgia State University, Ph.D., Business Administration

2001 Louisiana State University, M.B.A, Marketing

1999 Louisiana State University, B.S., Food Science and Technology

Research Focus

Frontline marketing, services marketing, professional selling & sales management, mobile marketing, marketing analytics, biometric research

Awards/Honors
  • Richard C. Reizenstein Award for Outstanding Commitment to Students Haslam College of Business, University of Tennessee, 2017.
  • Charles & Dorothy Duggan Faculty Research Fellow Haslam College of Business, University of Tennessee, 2016-2017.
  • Advisory Board Member Center for Customer Interface Excellence, Oklahoma State University, 2016-2017.
  • Marketing Management Association (MMA) Spring Conference Best Paper in Track Award, 2015.
  • Advisory Board Member Center for Customer Interface Excellence, Oklahoma State University, 2015-2016.
  • Professor of the Year Executive MBA Program, George Mason University, 2014.
  • Best Reviewer Award Journal of Personal Selling and Sales Management, 2013.
  • Richard W. Poole Research Excellence Award Spears School of Business, Oklahoma State University, (2005-2012).
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