Establishes and protects the Haslam brand by ensuring consistency across all college marketing, communications and experiences
Elevates Haslam’s reputation by telling the stories of its students, alumni, faculty, staff, research and industry impact through strategic communications and public relations
Provides strategic leadership by shaping executive messaging, managing the college’s voice and serving as the authoritative resource for brand, marketing and communications guidance
Plans and executes strategic marketing campaigns that increase awareness, strengthen the Haslam brand and support the college’s priorities through integrated, data-informed efforts
Drives integrated brand, marketing and communications strategies through creative services, advertising, digital marketing, analytics, templates, tools and resources that empower stakeholders across the college