Raines Recognized With Teaching Fellowship

October 5, 2021

Cindy Raines, distinguished lecturer of marketing at the University of Tennessee, Knoxville’s Haslam College of Business, is the winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing for the 2021-22 academic year.

Raines joined UT in an adjunct capacity in 1995 and took on a full-time role in 2003. During her initial years at Haslam she held a hybrid position, serving as director of communications for the college as well as teaching. In 2014, she transitioned to teaching full time. Since 2016, she also has served as the faculty advisor for the university’s chapter of the American Marketing Association (AMA).

In recommending Raines for the fellowship, Alex Zablah, department head and Gerber/Taylor Professor of Marketing at Haslam, cited her passion for marketing and her commitment to helping her students succeed.

“Professor Raines challenges her students day in and day out, and they love her for it, as those challenges spur their professional growth,” Zablah said. “She inspires marketing students to find the talent within, which is precisely what Lee and Allison Herring hoped to recognize when they established this prestigious award for marketing faculty.”

Allison Herring (HCB, ‘19) was a marketing major and member of the Lady Vols golf team. Her mother, Lee, also has a marketing degree. To give back to Haslam and honor the marketing department specifically, the Herring family established an endowed gift that recognizes outstanding marketing faculty members. The fellowship’s terms stipulate that the winner be chosen by the dean’s office in collaboration with the marketing department head.

“I am honored to receive the prestigious Lee and Allison Herring Endowed Teaching Fellowship in Marketing and am grateful to be associated with a family who gives so much back to UT, the Haslam College of Business and the Department of Marketing,” Raines said. “As I look back at my UT career, this will be one of the most meaningful memories I will have.”

This is the third time the fellowship has been awarded. Mark Collins, distinguished lecturer of marketing and director of technology-enhanced education at Haslam, and Mark Moon, associate professor of marketing, previously received the honor.

Stacy Estep, writer/publicist, sestep3@utk.edu