Our students learn a holistic approach to marketing and graduates are prepared to engage in the workforce.
Top-ranked among public institutions, the Haslam Full-Time MBA program features a concentration in marketing.
Haslam students learn early on to deliver a value proposition and close on a sale, and our Professional Sales Forum provides them with an opportunity to develop these talents. The forum sponsors who help make this mission a reality enjoy access to a talent pipeline, as well.
Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.
New research uses eye-tracking data to reveal how mobile phones impact consumer behavior.