With over 40 years of experience, Cindy Raines, distinguished lecturer and Lee and Allison Herring Endowed Teaching Fellow in Marketing, brings to the University of Tennessee, Knoxville’s Haslam College of Business broad-based integrated marketing communication skills. Her areas of focus include integrated marketing communications, strategic marketing, media, branding, positioning and packaging. She has successfully advised organizations across a variety of industries, including education, consumer packaged goods, manufacturing, pharmaceutical, athletics and real estate. She has successfully increased brand revenue by as much as 64 percent and brand contribution by as much as 395 percent.
Raines earned the Lee and Allison Herring Endowed Teaching Fellowship in Marketing in 2021, the Keally Excellence in Teaching Award in 2018 and, in 2017, both the UT Phi Eta Sigma Outstanding Faculty Award and the Osborne Award for Excellence in Service. That same year, she earned the UT Experiential Learning Foundations Certificate and became a UT Tennessee Learning and Teaching Innovation Center Faculty Fellow. She is faculty advisor for the UT chapter of the American Marketing Association and has served on UT’s Faculty Senate and Academic Outreach and Engagement Council.
Under Raines’s leadership as faculty advisor, the UT chapter of the American Marketing Association has earned numerous high-profile awards, including Outstanding Student Organization (2021-2022); Outstanding Commitment to Innovative and Creative Programming (2020-2021); Student Organization of the Year (2020-2021); Phi Eta Sigma Service to Students (2020-2021); AAR Big Wig (2020, 2019); and Most Improved Student Organization (2017-2018).
Raines has won numerous Addy, Telly, Communicator and Public Relations Society of America (PRSA) awards for creative excellence, including a PRSA Best of Show for national media relations. She was invited for induction into the American Order of Merit for Professional Achievements and selected as a Woman of the Year in Education by the American Biographical Institute, Inc.
Raines holds an MBA in marketing from Case Western Reserve University and a B.S. in business from Miami University. Her post-graduate studies include Real-World Problem Solving, Collaboration, Using Reflection in the Classroom, Motivating Students, Applying Principles of Acting to Lecturing and Teaching, and Stephen Covey’s Seven Habits of Highly Effective People.
Raines teaches in the college’s undergraduate, graduate and executive education programs, earning a Dean’s Award for Excellence in Executive Education. As the college’s director of communications, a position she held from January 2003 until August 2014, Raines created Archways, the college’s semi-annual alumni publication now called Haslam, and worked to enhance the college’s image, rankings and reputation as a premier institute of higher education.