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Marketing

Career Opportunities

At the Haslam College of Business, the bachelor’s degree in marketing offers customized training for all career paths. Marketing majors come away with competencies in consumer behavior, marketing insights and marketing strategy, and hands-on experience in their chosen area of specialization. Students develop a wealth of relevant skills – such as pitching ideas, launching products, brand management, developing content, closing B2B sales, or experimenting with new marketing technologies – that increase their value in the workplace.

Career opportunities abound for students after graduation, with many unique pathways available to explore within the three tracks available in the marketing major. While students in the Digital and Visual Marketing track focus on engaging customers through various media, students in the Customer and Brand Strategy track look at consumer behavior and product development. Meanwhile, students in the Professional Sales track gain knowledge of product sales and distribution, as well as management.

92%

Graduates employed or
pursuing higher education

$53,545

Average marketing graduate salary*

Haslam Undergraduate Outcomes Report, 2022–2023.
*Average salary may not include commission.

Marketing

High School Preparation

High school students should follow a college preparatory curriculum and take their high school’s recommended courses in Math, English, and Foreign Language. Appropriate electives include any business courses, as well as courses in computer software applications and written and oral communication. The Haslam College of Business further encourages all high school students to 1) explore international business issues and opportunities, 2) participate in student organizations and clubs, and 3) volunteer in their community.

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Marketing Undergraduate

Tracks

Erin George 1

Scholarship Opportunities

The Haslam College of Business awards more than $5 million annually in scholarships to students. Awards include college and departmental scholarships. Each year, students should apply to be considered for college and departmental scholarships through the university’s
Continuing Undergraduate Student Scholarship application.