University of Tennessee

Our research is sought after by corporations and respected by our peers.

We work to advance the cutting-edge of contemporary, analytics-based marketing.

Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Thought Leadership

Our faculty take leadership roles through publications, outreach, curriculum development, and guiding top professional organizations.

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Why Livestreamers Should Sell Their Products Without a Smile

Analysis by a research team from UT and the University of California suggests neutral expressions lead to better returns.

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