Marketing Department
Research
Our research explores cutting-edge topics in consumer behavior, digital marketing, and strategic brand management. Through rigorous analysis and industry collaboration, we generate insights that shape marketing theory and drive real-world business innovation.
Marketing
Our faculty by Expertise
Applied Econometrics
Brand & Category Management
Brand Management
Consumer Behavior and Decision Making
Creativity & Innovation
Digital Marketing
Global Marketing and Brand Strategy
Integrated Marketing and Creative Communications
Leadership
Marketing Research
Marketing Research and Insights
Marketing Strategy
Media Marketing
Product Design & Development
Product Management
Professional Sellings/Sales Management
Sales
Sales and Sales Management
Sales Management
Sports & Entertainment Marketing
Strategic Management
Sustainability
Visual Marketing
Marketing
Featured Faculty
Annika Abell
James A. & Natalie L. Haslam Faculty Fellow, Associate Professor
Mark Collins
Distinguished Lecturer
Jonathan Hasford
Horne Professorship in Business, HCB Faculty Research Fellow
Marketing
Recent News
Haslam Research Emphasizes the Role of AI – and Human Judgment – in Marketing
According to Haslam research, AI may help marketers predict the outcome of different assets, helping to mediate some of the hazards of traditional A/B testing.
UT Student Entrepreneurs Turn Business Ideas into Funding with Entrepreneurship Center
UT’s Haslam College of Business Sets Record for Total Undergraduate Enrollment
Marketing Faculty
In The NEws
Shoppers are less peeved by cost hikes due to scarcity – but retailers more often blame their own rising costsThe Conversation
UTK marketing students develop plans for “Innovation Crossroads” start-upsTeknovation.biz
Stars vs. numbers: How consumers perceive online rating formatsMuma College of Business News
Guest speaker to explore impact of live video chat on consumer interactionThe Brock News
How University of Tennessee plans to entice more graduates to work in the Volunteer StateKnox News
Global Experts Converge at IIM Kashipur for Successful International Conference on Marketing InnovationBig News Network
The Conversation: Donors Give More When Asked to Help People Get Back on Their Feet Instead of Meeting Immediate Needs – New ResearchTennessee Today
2023 MBA To Watch: Caroline Cate, University of Tennessee (Haslam)Poets & Quants
RAPSIG Noble/Grewal/Gundlach AwardAmerican Marketing Association
2021 Best Undergraduate Professors: Stephanie M. Noble, The University of Tennessee – Knoxville, Haslam College of BusinessPoets and Quants For Undergrads
Collins Teaches First UT Class Delivered Via Virtual RealityYahoo Finance
Tennessee Athletics Deploying Comprehensive NIL Resources for Student-Athletes, Expanding Entrepreneurship Minor with Haslam College of BusinessUniversity of Tennessee Athletics