University of Tennessee

Ph.D. Program

The Haslam College of Business’ Ph.D. program in marketing aims to prepare students for impactful careers as academics at leading research universities.

We emphasize collaborative student-faculty relationships, which are critical for helping students develop the skills necessary for a successful academic career. We keep our program small to ensure that students can – from the moment they arrive on campus – work closely with faculty mentors who share their research interests.

The program relies on research-oriented milestones (e.g., formal research proposal in year one, defense of second year paper) that fulfill requirements while allowing students to develop a robust research portfolio. This creates very competitive vitae for our graduates entering the job market.

Students self-select into a marketing strategy or consumer behavior research track, each of which includes a carefully selected individualized curriculum to support students’ particular interests.

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