Marketing Ph.D. Student Profiles

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Melissa Baucum

Melissa entered the marketing doctoral program at the University of Tennessee in fall 2020. She received her B.A. in integrated marketing from Pepperdine University and a certificate in dispute resolution from the Pepperdine School of Law. Prior to entering the doctoral program, Melissa worked as a marketing strategy researcher for Hulu under the Walt Disney Company. Before moving to the entertainment industry, she spent three years leading research commissioned by Fortune 100 technology firms. Melissa’s current research interests involve how technology, digitization of services and business model innovation influence firm performance. Outside of work, Melissa enjoys exploring downtown Knoxville, paddleboarding on the Tennessee River and signing up for half marathons that she will inevitably forget to train for.


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Megan Miller

Megan Miller entered the marketing Ph.D. program at the University of Tennessee, Knoxville’s Haslam College of Business in fall 2022. Her current research interests focus on consumer behavior and include sensory marketing, social media marketing, virtual reality and consumer well-being. Prior to joining the doctoral program, she was a student and employee at Colorado State University. She completed her MBA with a graduate certificate in marketing management and attained her bachelor’s degree in business administration with a concentration in marketing and a minor in mathematics. She was also employed by Colorado State University’s Office of Admissions as an assistant director for scholar recruitment. In her free time, she enjoys painting, hiking and spending time with her husband and her goldendoodle.


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Garret Shipley

Garrett joined the doctoral program in fall 2019. Prior to that, he received degrees in psychology and neuroscience from the University of Cincinnati. Garrett’s research interests are primarily focused on the influence of technology in retail and service settings.


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Kiwoong Yoo

Prior to joining the marketing Ph.D. program at UT, Kiwoong worked at Deloitte as an auditor and a consultant. He is a certified public accountant in the state of New York. Kiwoong received a B.B.A. in accounting from Hofstra University and a B.S. in interdisciplinary studies concentrating in biological sciences from Cornell University. At Cornell, he was the co-managing editor of the Ivy Journal of Ethics and a writer for The Research Paper. Kiwoong’s research interests focus on international marketing strategy, as well as the marketing-finance interface and agile marketing.