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Kiwoong Yoo

Kiwoong Yoo

Department: Marketing

Email: kyoo2@vols.utk.edu

Kiwoong Yoo is a fourth-year doctoral marketing student. His research interests focus on marketing strategies in the face of disruptions, international marketing and the marketing-finance interface. Yoo has published in the Journal of Retailing and presented at AMA, Global Marketing SIG, Frontiers in Service, SMS and AIB conferences. Prior to joining the PhD program, he worked at Deloitte as an auditor and consultant. Yoo received a B.B.A. in accounting from Hofstra University and a B.S. in interdisciplinary studies concentrating in biological sciences from Cornell University.