MS in Marketing
Designed by marketers for marketers
Learn in-demand, specialized marketing skills taught by
industry experts in only 10 months with Haslam’s Master’s
of Science in Marketing.
- FUTURE-FOCUSED CURRICULUM
- SUPPORT FOR STUDENT SUCCESS
- REAL-WORLD ENGAGEMENT
Future-Focused Curriculum
Our curriculum is carefully constructed to help students develop in-demand marketing skills, including strategic and data-driven decision making, marketing analytics and industry-centered research, customer and brand management, technology enhanced marketing, and digital and social media management.
Support for
Student Success
Through personalized advising, coursework focused on career planning and professional development, along with a robust line-up of industry engagement opportunities, students develop critical skills and professional connections necessary for success in the program and throughout their careers.
Real-World Engagement
The program familiarizes students with challenges and opportunities in the marketing landscape through industry partnerships that bring real-world problems into the classroom. The MS in Marketing Distinguished Speaker Series brings trend setting thought leaders straight to students.
In-Demand Skills
Taught by Industry Experts
Do you want to learn how to drive business while creating solutions that satisfy client needs? Are you ready to become a strategic, high-performing marketing professional? Does learning in-demand marketing skills taught by industry experts fit your career goals? The Master of Science in Marketing at the University of Tennessee, Knoxville Haslam College of Business is the marketing graduate program for you.
Through Haslam’s MS in Marketing, you will gain the latest specialized knowledge in marketing, employ both strategic and data-driven problem solving and benefit from numerous professional networking opportunities, all with the support of industry-expert faculty who prepare you to stand out to employers. Haslam’s marketing master’s program will launch your career as a marketing professional and move you forward on the path to possibility.
Advanced Skills
To Accelerate Your Marketing Career
Obtaining a master’s degree in marketing from Haslam is a solid financial investment and a step toward higher roles in the industry. An MS in Marketing increases your earning potential, as national median wages are 20 percent higher for employees with a marketing graduate degree compared to those with a bachelor’s.
Learning advanced marketing skills from Haslam will also position you for exciting, advanced career opportunities — demand for marketing talent with the latest skills is projected to average double-digit growth from 2018 to 2028.
MS in Marketing
Designed For the Modern
Marketing Landscape
Program faculty understand the demands on marketing professionals — they must be proficient in digital and social business strategies, as well as the use of emerging technologies, to maximize customer engagement. Marketers must also provide thoughtful marketing solutions today while preparing for the needs of tomorrow.
Haslam’s MS in Marketing program employs strategic, data-driven problem solving. Students learn through curated coursework, case studies, expert guest speakers, networking events and experiential learning opportunities, all teaching the skills necessary to become a high-performing, sought-after marketing professional.
“I really valued the professors’ dedication to partnering with leading industry organizations to allow us to work with real world data and drive analytics and strategies.”
Hannah Moore
Class of 2022
Alumni Testimonials
“I was really attracted to getting my masters in less than a year and coming out with in-depth knowledge in one specific tenet of business that I was really interested in.”
Zoe Velas
Class of 2022
“Being able to go straight from undergrad and finish within the next year, then be on my way in my career was the most appealing part.”
Erin George
Class of 2022
MS in Marketing
Curriculum
Total Program Hours – 32
The Master of Science in Marketing at UT’s Haslam College of Business has three pillars: future-focused curriculum, support for student success and real-world engagement. By focusing on these pillars and providing thoughtfully constructed, industry-focused curriculum, Haslam’s marketing graduate program stands out as the premier option for those looking to make an impact on the marketing world.
Summer Semester
7 Hours
MARK 503 – Marketing Strategy
3 Hours
MARK 538 – Quantitative Marketing Insights
3 Hours
MARK 599 – Career Planning & Professional Development
1 Hour
Spring Semester
12 Hours
MARK 542 – Marketing Innovations
3 Hours
MARK 543 – Professional Selling for Marketers
3 Hours
MARK 544 – Insights-Driven Innovation
3 Hours
MARK 550 – Client-Based Consulting Project
3 Hours
Fall Semester
13 Hours
MARK 536 – Qualitative Marketing Insights
3 Hours
MARK 504 – Contemporary Consumer Behavior
3 Hours
MARK 534 – Data Visualization and Storytelling
3 Hours
MARK 541 – Managing Digital Marketing Campaigns
3 Hours
MARK 598 – Special Topics in Marketing
1 Hour
MS in Marketing
Admissions Process
Haslam graduate admissions employ a flexible admissions process that relies on a variety of factors to make a holistic assessment of each applicant’s fit and likelihood of program success. The selection process is designed to ensure the delivery of a rigorous program and provide opportunities to applications from diverse education, professional and personal backgrounds.
MS in Marketing
Requirements
Program admission requirements vary as a function of students’ educational and professional backgrounds. All required admission information must be provided for a program to consider an application.
In addition to the general application requirements, all MS in Marketing applicants must complete the following:
- Submit three letters of recommendation, including one from a marketing faculty member at an AACSB-accredited college of business
- Complete a recorded interview
- Pay a $60 application fee
All undergraduate degrees are accepted; however, students must have completed pre-enrollment coursework to be considered for admission. Pre-enrollment coursework includes Introduction to Marketing, Consumer Behavior, Marketing Research and Introduction to Statistics or an equivalent, all with a C or better. Haslam undergraduate marketing students must have an average GPA in all marketing courses of a 3.0 or better.
MS in Marketing Admissions
Investment & Financial Aid
Estimated Program Cost1
In-State: $26,5122
Out-of-State: $52,1962
1You can find an up-to-date schedule of tuition and fees for in- and out-of-state students on One Stop Student Services’ website. The tuition and fees listed do not include room, board, books and supplies or other living expenses.
2For students entering summer 2025
MS in Marketing Admissions
Start Date & Duration
The next cohort begins in summer 2025.
Haslam’s MS in Marketing is a 10-month program. It is full-time and requires 32 credit hours to complete.
Haslam’s MS in Marketing program is in person at the UT campus in Knoxville.
MS in Marketing
Need More Information?
Are you ready to take the next step in advancing your marketing career? Contact us today to learn more about the admissions process, curriculum, career outcomes or any other questions you may have.