University of Tennessee

Collins Honored With Teaching Award

June 9, 2020

Mark Collins, distinguished lecturer of marketing and director of technology-enhanced education at the University of Tennessee, Knoxville’s Haslam College of Business, is the 2020 winner of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing.

Allison Herring, who graduated from Haslam in 2019, was a marketing major and member of the Lady Vols golf team. Her mother, Lee, also has a degree in marketing. To give back to Haslam and honor the marketing department in particular, the family established an endowed gift to recognize outstanding marketing faculty members. The terms of the fellowship stipulate that the winner be chosen by the dean’s office in collaboration with the marketing department head.

This is the first year for the award.

“I am honored to be the inaugural recipient of the Lee and Allison Herring Endowed Teaching Fellowship in Marketing,” Collins said. “The Herrings are long-time supporters of UT and the Haslam College of Business, and to be associated with them through this award is very meaningful to me.”

Since joining UT in 1999, Collins has taught across much of the undergraduate business curriculum, including marketing management, consumer behavior, marketing research and analytics. Over the years, his teaching has been recognized for excellence at the department, college and university levels. 

In recommending Collins for the Herring fellowship, Mark Moon, associate professor and head of Haslam’s marketing department, cited his versatility, humor, popularity with students and effectiveness in classes of all sizes.

“His commitment to students and to their learning is unsurpassed,” Moon said. “And in the past few years, he has taken on extraordinary leadership in his role as director of technology-enhanced education for the college. He has been instrumental in developing and delivering a variety of tools that leverage technology to better educate our undergraduate students.”

As the winner, Collins received a monetary award and a plaque.


Stacy Estep, business writer/publicist (