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Melissa Baucum

Melissa Baucum

Department: Marketing

Email: mbaucum2@vols.utk.edu

Melissa Baucum earned a B.A. in integrated marketing (Pepperdine University) before starting her career at a research agency in Los Angeles. There, she gained valuable experience conducting research for Fortune 500 clients in tech and consumer packaged goods. Baucum then moved client-side as a marketing strategy researcher for Hulu (Disney Streaming Services), where she discovered a passion for answering firm questions using secondary data. After deciding to pivot to a career in academic research, she joined Haslam’s marketing doctoral program in 2020. Since then, Baucum has garnered recognition for her research in frontline strategy (AMA’s OFR Young Scholar Competition Award 2023; AMA’s Strategy SIG Student Research Award 2023) and teaching (finalist for Haslam Outstanding Doc Student Teacher).