Marketing & Sales Innovation Conference and Awards
April 3-4, 2024
Register Now Download The Conference AppThe inaugural Marketing and Sales Innovation Conference and Awards unites professionals in any stage of their career to explore new ideas, imagine new connections and envision the future of marketing and sales — all on the beautiful University of Tennessee campus in Knoxville.
Each day will kick off with a keynote speaker, followed by innovative breakout sessions and workshops in four distinct tracks: Brand Management, Digital Marketing, Nonprofit Marketing and Professional Sales.
Tony Vitello
We are happy to announce Coach Tony Vitello will be the keynote speaker for day one. The evening of day one will feature our Networking at Neyland event, with all conference attendees and Department of Marketing students getting a chance to mix and mingle at the stadium’s all-new Lower West Club.
Randy Boyd
Day two will begin with breakfast and a message from keynote speaker, University of Tennessee System President Randy Boyd. The awards ceremony will take place during lunch on day two. Judges will award the top submissions in four categories that reflect the conference tracks and our Volunteer values.
Awards Submission
The culmination of the conference will be an awards luncheon. Everyone is welcome to submit their company or their work for consideration in any — or all — of the following four categories.
Brand Journey Award
This award recognizes a company’s or organization’s ongoing excellence in brand building, showcasing adaptability through a recent rebrand or positively impacting consumer perception through meaningful connections with its target audience(s). Submission examples could include effective storytelling, consumer-centric brand initiatives or adaptability to consumer preferences.
Digital Marketing Innovation Award
This award celebrates organizations that have leveraged new, novel or adaptive technologies to increase their effectiveness in the digital marketing realm. Submissions could include user experience enhancements, social media innovations or creative content strategies, as examples.
Sales Achievement Award
This award acknowledges a company’s or organization’s outstanding performance and contributions to the field of sales. Submissions can include an overview of innovative sales strategies and their impact, market and revenue expansion goals, or leadership/mentorship programs that have aided the organization in achieving — or surpassing — recent revenue goals.
Better Marketing for a Better World Award
This award celebrates a company or organization that is consistently working to affect positive change by highlighting and leveraging marketing practices that prioritize the planet and the well-being of people. Submission examples for this category include advocacy and awareness, community engagement through philanthropic partnerships or demonstration of ethical marketing and sales practices.
Need a Place to Stay?
Check out our preferred partner, Graduate Knoxville, and use the promo code VOLS to receive 10 percent off your stay.
Event Sponsors
Ready to expand your brand awareness and reach?
Looking for a way to engage with every conference attendee? Sponsorship packages are available now, ranging from $1,250 and up. Please email Rena Ishak, Project Specialist, to explore options.
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12-1 p.m.
Welcome Lunch and Keynote
1-5 p.m.
Session Workshops and Discussions
5:15-7:15 p.m.
Networking Event
Lower West Club
8:30-9:30 a.m.
Welcome Breakfast and Keynote
9:45-12 p.m.
Track Sessions
12:15-1:30 p.m.