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Business Analytics Student: Gunwoo (Tom) Nam

February 1, 2016

Undergraduate University: North Carolina State University

Graduation Year (Graduate): 2015

Internship Company: Hanesbrands Inc.

Internship Position: Analytics & Optimization

Gunwoo (Tom) Nam chose the University of Tennessee because he wanted a hybrid of business and technical skills—and because he saw the MSBA program offering opportunities for real-life application of those skills through capstone courses and internships.

Nam got that real-world experience when he served as an analytics and optimization summer intern for Hanesbrands Inc. in 2015. “As an intern, I collaborated with Hanesbrands marketing teams and performed cluster analysis, grouping customers into distinct segments,” Nam explains. “Then, I helped to create dynamic promotional campaigns for each segment based on shopping behavior.”

After graduating from the MSBA program, Nam plans to pursue a career in customer analytics. “My time at Hanesbrands solidified this choice,” he says. “Along with the capstone project, the internship was one of the most valuable aspects of the program for me.” During his time at the Haslam College of Business, Nam’s presentation and technical skills grew rapidly. He appreciated the opportunity to learn several types of software for data analysis, including R, SAS, Tableau, JMP, MySQL, and VBA. “Knowing how to use those programs will allow me to be more adaptable to various data-related situations,” he says.

Eventually, Nam hopes to work in the field of sports analytics. “I am eager to explore opportunities that will allow me to work creatively with data analysis,” he says. “I’m convinced that whoever can make sense of the data can become a vital voice in making important business decisions.”

A dedicated student and team player, Nam co-chaired the class gift project—a fundraising program designed to motivate students to give back at graduation—during his time in the MSBA program. The BAS faculty would like to thank Nam for co-chairing this important project.