Michel Ballings joined the Department of Business Analytics and Statistics in 2014 after earning his Ph.D. in Applied Economics from Ghent University (Belgium). He holds a Master’s degree in Business Economics from VLEKHO Business School in Brussels and a Bachelor’s degree in Business Administration from University College Leuven.
His research focuses on machine learning for marketing automation. He teaches deep learning, data mining, data engineering and visualization, and customer analytics and was awarded the MSBA Faculty Excellence in Teaching Award in 2014 and 2016. His primary interest is building repeatable, automated data products. He is the Vice President of the INFORMS Social Media Analytics Section and the Nancy & David McKinney Faculty Research Fellow, and was awarded the 2017 Thomas P. Hustad JPIM Best Paper Award.
For more information about Ballings, visit his personal website ballings.co.