Stephanie Noble Honored by American Marketing Association and Haslam Alumnus

Noble was recognized for her contributions to the retailing and pricing field and for her exceptional mentoring.

August 9, 2023

Faculty at the University of Tennessee, Knoxville’s Haslam College of Business are highly regarded and awarded, and now a faculty member has new accolades from the American Marketing Association’s (AMA) Retail and Pricing Special Interest Group (RAPSIG), as the group recognized Stephanie Noble, Nestlѐ USA Professor in Business, with several notable honors.

Honoring a Scholarly Legacy

RAPSIG presented Noble with its Lifetime Achievement Award at the AMA Summer Academic Conference in San Francisco. The award honors a scholar who has made significant contributions to the field of retailing or pricing over a period of 20 years or longer.

“There are so many deserving people in this profession,” Noble says. “To be chosen for this award is exciting and humbling all at the same time.”

Alex Zablah, head of Haslam’s Department of Marketing, considers Noble a thought leader in the retailing space. “Since her first publication in this domain about 20 years ago, her research program has continued to grow and evolve and now includes multiple publications on a variety of retailing topics across several leading journals in the field,” he says. “I cannot think of a more deserving recipient for this award, which reflects the excellent quality of the faculty in the Department of Marketing and the Haslam College of Business.”

Earlier in 2023, Noble received the AMA RAPSIG Best Service Award. That honor recognizes individuals who have demonstrated exceptional service to the retailing and/or pricing field.

Noble’s most recent publications around retail topics include: “The Impact of In-Store Inspirational (vs. Deal-Oriented) Communication on Spending: The Importance of Activating Consumption Goal Completion” (Journal of Marketing Research, 2023), “The Future of Artificial Intelligence and Robotics in the Retail and Service Sector: Sketching the Field of Consumer-Robot-Experiences” (Journal of the Academy of Marketing Science, 2023) and “From Homo Sapiens to Homo Superior? Wearable Robotics as the Platform for Transhumanist Marketing” (Journal of the Academy of Marketing Science, 2023).

Noble’s Commitment to Students Recognized with Mentoring Award Honors

In addition to the Lifetime Achievement and Best Service Awards, AMA RAPSIG announced the endowment of the Noble/Grewal/Gundlach Mentoring Award. Riley Krotz (Ph.D., ‘21), assistant professor at Florida State University’s Rockwood School of Marketing, endowed the award in honor of his mentors: Noble, Dhruv Grewal (Babson College) and Gregory Gundlach (University of North Florida). The annual prize will be presented to individuals who provide exceptional mentorship and guidance to doctoral students or junior scholars.

Noble, who chaired Krotz’s dissertation committee, says having the mentoring award named after her and two of her friends and colleagues is a highlight of her career.

“As educators, we hope we make an impact on students, and Riley’s thoughtfulness in this award shows me I did make an impact on him and his Ph.D. studies,” she explains. “He is the first of his family to go to college, so I was thrilled to be part of his journey and will continue to be there for him throughout his career. He has been a joy to work with, and this award shows me he has appreciated all my guidance over the years.”

Krotz says he is proud to honor the impact his mentors have made on his life and career. “Throughout my years as a Ph.D. student, there was seldom a day when Dr. Noble and I did not have one (or multiple) calls. She was always there for me, and I knew I could always count on her mentorship and guidance. I hope to one day be half of the mentor she is, as she continues to inspire me to be the best version of myself.”

This is not the first time Noble has been recognized for her accomplishments as an educator. In 2022, Poets&Quants For Undergrads’ named her one of the nation’s 50 Best Undergraduate Professors. She was also one of 10 UT faculty finalists for the Chancellor’s Excellence in Teaching Award this spring. 


Stacy Estep, writer/publicist,