Marketing

Marketing

The Haslam College of Business’ Ph.D. program in marketing aims to prepare students for impactful careers as academics at leading research universities.

We emphasize collaborative student-faculty relationships, which are critical for helping students develop the skills necessary for a successful academic career. We keep our program small to ensure that students can – from the moment they arrive on campus – work closely with faculty mentors who share their research interests.

The program relies on research-oriented milestones (e.g., formal research proposal in year one, defense of second year paper) that fulfill requirements while allowing students to develop a robust research portfolio. This creates very competitive vitae for our graduates entering the job market.

Students self-select into a marketing strategy or consumer behavior research track, each of which includes a carefully selected individualized curriculum to support students’ particular interests.

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