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Haslam College of Business

Our research is sought after by corporations and respected by our peers.

We work to advance the cutting-edge of contemporary, analytics-based marketing.

Browse Research by Topic

Marketing

Brand Management

Neeraj Bharadwaj

Brand/Category Management

Consumer Behavior and Decision Making

Digital Marketing

Neeraj Bharadwaj

Marketing Research

Marketing Strategy

Product Design/Development

Professional Selling/Sales Management

Strategic Management

Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Thought Leadership

Our faculty take leadership roles through publications, outreach, curriculum development, and guiding top professional organizations.

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Brands Bet on Products, Production, and Story – Not Issues – in Game-Day Advertising

Haslam researchers say companies have become more reticent to present positions on social issues this year