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Our research is sought after by corporations and respected by our peers.

We work to advance the cutting-edge of contemporary, analytics-based marketing.


Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Thought Leadership

Our faculty take leadership roles through publications, outreach, curriculum development, and guiding top professional organizations.

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Four Haslam Faculty Members Receive Named Appointments

Melissa Cardon, Kelly Hewett, Georg Schaur and Marianne Wanamaker have been appointed to named positions.

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