Our research is sought after by corporations and respected by our peers.

We work to advance the cutting-edge of contemporary, analytics-based marketing.


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Neeraj Bharadwaj

Neeraj Bharadwaj, associate professor of marketing, strives to combine academic rigor with practical relevance both in his teaching and research.

Thought Leadership

Our faculty take leadership roles through publications, outreach, curriculum development, and guiding top professional organizations.

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Haslam Summer Scholars Research Awards Now Total More than $2 Million in Funding

Now in its sixth year, the Haslam Summer Scholars Research Awards have funded more than $2 million total in faculty research. 

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