PBL: A Proven Product Support Strategy

Aerospace & Defense

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Courses can be conducted onsite at your organization or modified to suit your organization’s needs. We offer custom solutions in aerospace and defense, global supply chain management, healthcare and strategic leadership. Contact our industry representatives for more information.

Course Offerings

PBL: A Proven Product Support Strategy

Course Description

This course can be taken in-person and focuses on understanding, establishing and executing a performance-based life cycle product support strategy. It is based on research sponsored by Boeing, Lockheed Martin, Northrop Grumman, Pratt & Whitney and Raytheon. The course is intended for corporate managers working with defense department counterparts.

Download In-Person Course Brochure

Key Objectives

Through the integration of classroom instruction and discussion, complemented by real-world examples, these are the key takeaways and capabilities we want you to have:

  • Understand the “how and why” that leads to success with performance-based product support (a win-win construct) enabled by industry profit incentives and government performance improvements combined with long-term cost reduction
  • Understand the government budget, funding, availability, and sustainment environment and challenges that can prompt government willingness to consider PBL
  • Exploration of how PBL is a capture tool with many degrees of freedom that can lead to more profitable contracts, for both new and legacy programs
  • Familiarity with the government statutory, policy, and guidance supporting and constraining the use of PBL
  • Exploration of how PBL can be thought of as a contractor-managed DoD supply chain, inclusive of inventory management, maintenance and repair, transportation, reliability improvement, sustainability engineering, and technical support
  • Awareness of the advantages of PBL for both the customer and supplier in comparison with traditional product support methods and strategies
  • A thorough understanding of business arrangements including roles, responsibilities, relationships, statutory requirements, risk allocation, work allocation, constraints, enablers, and the associated contracting types, terms, and conditions that enable success

Related Activities

  • Customized 1- to 5-day PBL programs for organizations, internationally
  • Customized PBL workshops
  • PBL executive overviews
  • PBL consulting
  • PBL speaking engagements at conferences

Duration & Dates

November 12 - 15, 2024
March 12 - March 15, 2024

Scheduled open enrollment courses last 4 days. Customized solutions last one to five days. Dates can be customized to meet the needs of your organization.
Bric Wheeler
Mobile +1 (865) 566-7199


This course is offered at the University of Tennessee, Knoxville, or a location of your choice.


This course is taught by several talented guest faculty, including:
  • Gerry Brown, MBA, Supply Chain Visions
  • Jerry Cothran, MPA, senior manager in logistics engineering for Lockheed Martin (ret.) and PBL program director at Defense Acquisition University (ret.)
  • Wesley Randall, PhD, Dean and Professor of Logistics, New College at Frisco, University of North Texas

Stephen Geary

Stephen Geary is President of Supply Chain Visions and our faculty leader for PBL. Steve has over 30 years of experience in supply chain management—as a manager, consultant, author, educator and... Full Bio


$4,200 $2,100
Cost of the Knoxville program includes most meals, single-room hotel lodging, on-campus transportation, materials/simulations, and professional educational credits where applicable. Preferred pricing is available for multiple attendees from the same organization and alumni of the Executive-Level MBA programs. Contact us for more information.